not to be seen


"Not to be seen"
AR filter for Instagram (2019) is available for iOS and Android.






Back in 2013 German filmmaker idol Hito Steyerl gave a series of practical advice entitled "
How not to be seen", including a lesson in DIY facial camouflage for tricking photographic image recognition.

Following Hito's instructions, almost 10 years later, "Not to be seen" is now available as an easy to use AR-filter on your mobile phone camera.

Powered by Meta Spark AR engine V 84.0.0.16.245


Project update 01.2025:
"Not to Be Seen" was powered by Meta Spark AR, which was discontinued in January 2025. Download is no longer available.








Florian Freier // selected works and concepts //
studio@florianfreier.de // florianfreier.de
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