"Our private living rooms are the profile pages of our physical world."
Messed up, pretty arranged or even inconspicuous, silent and private. How do they reflect our lives and what‘s their relationship to our online identities?

In an ongoing project I started documenting the living rooms in a huge uniformed brutalist housing unit with more than 600 standardized student flats – taking a photograph of each room and a screenshot of its inhabitants facebook profile page. Equivalent to the principles of our social network culture, every apartment of the building has the same default layout to be filled with a private life and to be linked to its personal identity.

"Exploring the line between public and private spaces - Photographer Florian Freier has documented living spaces against Facebook profile pages"
Alphr.com )

"Confronting each apartment with a screenshot of its inhabitants Facebook profile page, the project is an attempt to analyze the relationship between default layouts and user customization, and a visual study into how we inhabit space, both physical and digital."
(Intro Text by Domenico Quaranta,
read online or free download at Link Editions )

"Ein Einblick in die digitale und die physische Identität der Menschen"
Süddeutsche Zeitung )

+++ Upcoming project feature at "Nichons nous dans l'internet", issue #5 debuting at Offprint Paris

"Profile Page" (115 pages) at Link Editions; ISBN 978-1-326-49923-5

"Profile Page" has been published as a print on demand photo-book featuring a selection of 100 Pictures of the series (free shipping via amazon
US, UK and DE). The whole book featuring an intro text by Domenico Quaranta is also available for free online reading under a cc license.

Profile Page has been added to the collection of artist books of the
Museum of Modern Art New York as part of the acquisition of the Library of the Printed Web (great company with selected artist books by Olia Lialina, Mishka Henner, Katja Stuke, Clement Valla, Cory Arcangel, Richard Prince, David Horvitz, ...)